Back in 2007, long before All is Yar was a mere Fig Newton of my imagination, Victoria Bitter (VB) beer company teamed with the Melbourne Symphony and Orchestra Victoria — playing together as the “Victoria Bitter Orchestra” — to create a unique commercial: it featured the combined orchestras playing VB’s jingle using variations on a theme … Continue reading
As I’ve mentioned in the past, classical music marketing and advertising can be a thankless job. If you think it’s easy, you try finding something new to say about music that’s been around for hundreds of years. Go ahead, I’ll wait. . . . See? Not exactly a piece of cake. No one likes doing … Continue reading
Just got back from a week’s vacation up in Northern California: fun in Yosemite, Napa, and Sonoma. I spent some quality time outdoors hiking and relaxing, not to mention tasting some very yummy wines (more on that in the near future). Much of the week was spent unplugged and away from the internet (partially by … Continue reading
All is Yar 