Classical music marketing:  Norm Lebrecht needs a beer or two (updated)
Beer / Drink / Humor / Music News & Info: Classical

Classical music marketing: Norm Lebrecht needs a beer or two (updated)

Back in 2007, long before All is Yar was a mere Fig Newton of my imagination, Victoria Bitter (VB) beer company teamed with the Melbourne Symphony and Orchestra Victoria — playing together as the “Victoria Bitter Orchestra” — to create a unique commercial:  it featured the combined orchestras playing VB’s jingle using variations on a theme … Continue reading